Susan Yee, founder and president of Zhen, Inc., was born into an entrepreneurial family in Columbus,
Ohio. As a child, Yee spent many years working in her parents’ Chinese restaurant, which prepared her for her own destiny of becoming an entrepreneur, herself.
After one too many bad makeovers at the cosmetic counter and lots of frustration due to a lack of makeup appropriate for skin with yellow undertones, Yee and her five sisters decided to create a catalog cosmetics company that specifically addresses the needs of Asian women — an unfilled niche in the makeup marketplace.
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